For a website or a Blog to effectively exist for other internet users, it must be possible to find it - and find it again. For this to happen, it cannot exist in isolation – it must have links with other elements (search engines, directories, partner sites or ‘recognition factors’) that point towards it. Moreover, having links pointing towards your site is extremely important as this may be a direct source of highly qualified traffic, as well as a boost to your ‘Pagerank’ (and therefore improved search engine listing and better ranking).
As a consequence, as soon as the site’s "marketing manager" realises this, they immediately throw themselves headlong into a strategy of exchanging links. However, a period of reflection upstream of this project is vital. This alone can help you decide what is (or what should be) the site’s added value: who would want to, or in whose interest would it be to link to your site, how to choose the best link exchange partners (targeting, potential website traffic, complementarity, added commercial credibility) and consequently, what net-linking strategy to adopt?
Apart from the obvious gains available in terms of increased site traffic and improved SEO, I thought that the problems surrounding links were well worth a little blog that will obviously deal with tried and tested, but also more original methods of significantly increasing your number of backlinks and more besides...
In fact, without links the internet wouldn’t exist, websites and their designers would be completely cut off from each other and we would never know that great feeling of discovering a fascinating site through a random click… From free links from those who want to share their interests, to those that are carefully developed with the stated aim of ‘hunting’ for a better page rank, there’s a whole range of links and ‘linker’ profiles worth taking the time to look at... for example, by clicking right here on another link ;-)

NB: This blog is written in French (the french version is link agent crée des liens see also "définitions du netlinking") but you will find a range of links here to English language resources.